Another major European online sports gambling business, bet365, is trying to join William Hill and Paddy Power Betfair/FanDuel in what’s becoming a heavily European-influenced and aggressive New Jersey sports betting marketplace.
According to a letter the newly opened Hard Rock with an estimated 23 million customers worldwide, in bet365 and Atlantic City, are currently seeking to provide sports. The organization, with headquarters at Stoke-on-Trent in England, would function as risk manager and betting-platform supplier.
The correspondence suggests two parties first signed a letter of intent on June 19, but neither concern has commented on the proposed deal. State officials signed off in June on a part of the venture, while bet365 works to receive its license to operate in New 36, but the approval is valid until July 31.